Printing And Mail Services

Printing and Mailing - Advertising Your Company Vs Conserving the Post Office

As most of us understand, the United States Post Office is having some concerns - encountering billions of dollars in losses and subjugating a couple of concepts to reduce prices - stopping distribution on Saturday, or delivering every other piece of junk mail (simply kidding about that last little bit).

The USPS came rattling its tin cup throughout the Great Bailout months of 2009, yet the feds had actually currently handed over all their bailout funds to GM and also AIG.

So the Post Office is in problem. Exactly how can you assist? Well, you might pay definitely no focus to the greatest cost in doing a postcard printing/post workplace mailing task: the postage. It's always the greatest part. So go nuts! Paying no mind to the expense of mailing can be your method of helping the USPS: wasting your hard-earned dollars by doing your mailing one of the most pricey way possible.

Isn't that what you intend to do? No?

Well, alright after that. Let's presume that you do desire the Post Office to recoup, however you do not wish to fund the whole recuperation yourself. Let's think you want to save money on your mailing rather.

Exactly how? Designing a postcard with mailing expenses in mind.

The style of your postcard - bearing in mind several of the details concerning postal rates - will certainly offer your printing as well as mailing effort much more bang for the buck.

One of the most essential factor is to make sure your postcard is just one of those that obtains read, not just tossed in the trash or made use of to line coops. We go into more on that particular subject in other articles, yet one necessary item births repeating here:

Keep it easy. Don't attempt to stuff excessive details on one postcard. You may have 499 superior items in your product line, yet attempting to cram details concerning each item onto a postcard will cause none standing out. Choose one as well as beat the drum (briefly) for that a person, or just talk (once again, briefly) regarding just how wonderful your company is.

Now then, about those pesky shipping expenses.

A common little postcard, at 4" x 6", is normally adequate realty to obtain your message across as well as inform your recipients what you want them to do (telephone call, e-mail, visit your web site, etc.) And also a 4" x 6" card is treated positively by the post office - in regards to cost, exactly how it is dealt with, and also how rapid it arrives, viz:

Tiny 4" x 6" postcards go by extraordinary distribution, which is most definitely a good idea. Yet unlike regular first-rate mail, currently fixed at 44 cents a piece, 4" x 6" postcards have their very own rate, 27 cents - and even 23 cents if you send them as a mass mailing (more details on how to do that in a future post).

Postcards of that size are also supplied in 3 - 5 days no matter which method you send them. Larger dimensions can set you back even more as well as take longer to supply. If you definitely, positively can not pack every crucial factor on a little card, expect a future short article on larger dimensions and their postal petty offenses.